If you are releasing a new album or EP, consider thinking about your marketing strategy before publishing your music online. Perhaps you could incorporate a countdown into your social feed or post social media teasers in the lead up to your release date. These could be anything from photos of yourself in the studio, to video teasers or images from your release artwork. These teasers will make people aware of your upcoming release and are likely to increase engagement rates on your social media channels in the lead up.
Collaborating with other artists is a great way to increase your audience. Once you’ve formed a relationship, you could work together on a track, or perhaps a shared gig. Either way, collaborating will enable you to reach more people. Whether it’s Facebook, Instagram or Twitter, you tag them and they tag you. This could potentially double your audience, whilst it’s also a great way to pick up new skills / tips from someone working towards the same end goal.
Behind the scenes footage is always easy to post about. Whether this is in video form, or via stories or photographs. People love to see that you’re active and working on new material.
Make it personal – your audience wants to know what you’re all about. Your social sites should give an insight into your life outside of music as this will help people relate to you and creates further opportunities for your audience to engage.
Use every opportunity to tag places, people and venues in your posts as this will expose your social posts to a wider audience. If you’re going to a gig for example post about it, tag it.
Take advantage of the social media polls. Perhaps you could ask which of your tracks they like the most, which mix is their favourite, if you’re releasing merchandise, perhaps you could poll design ideas before you make your decisions. This is a great way to make your fans feel special, while it’s also a great way to get feedback.
Live video has been having its moment and it’s definitely worth trying. Keep in mind that live doesn’t need to be limited to performances. If you don’t fancy performing in front of the camera, you could use live video for playbacks of new tracks or mixes. Perhaps you could create a live discussion on who you’re listening to right now, or share a live stream with someone else in the industry and discuss production tips, either way live videos are a great way to increase interaction and engage with your audience.
Take advantage of hashtags. If you’re particularly active on social media, you’ll be aware that there’s literally a hashtag for everyday of the week. Keep an eye on trending hashtags that you can jump on board with.
Social media fillers can keep your social sites active when you don’t have any music or gigs post about. Some ideas could include quotes, music facts, on this day posts, memes, questions to your fans.
Show some love to others in your industry. If you have a friend that has a show coming up, post about it. Chances are they will return the favour when your next show comes around.
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